Our experts use insights, data, and results to inform the design and build of digital products, brands, and experiences.

Generate Life Sciences

Basis began its relationship with Generate Life Sciences as a strategic partner in the development of their online suite of reproductive services, with California Cryobank.

Since then, Basis has expanded it’s relationship of managing web properties and customer databases to include design, branding, and collateral in support of their expansion into new reproductive services. platforms, and product offerings.

As one of the largest family-focused life sciences companies in the world, Generate Life Sciences has helped create nearly 100,000 families, and helped nearly 1 million familes grow and protect healthy children.

RED Hydrogen

RED needed help developing a scalable and robust content delivery network for their new phone, the Hydrogen One. The network had to be able to handle top of line DRM protection and handle the ability to stream and download their new h4v (3D Video) format.

Basis shipped a secure network with DRM protection that supported a large number of RED’s h4v (3D video) content, delivered across multiple cellular networks. Also, we developed RED’s eCommerce platform that to be deeply connected to their CRM and ERP systems, as well as custom integrations with Stripe to handle 1000+ orders.


With their internal teams impacted, a big-name cloud provider reached out to us with projects they needed designed and deployed quickly, while still adhering to all their internal requirements and standards. We have helped to design, develop, and deploy over 3 projects now.

While positioned as an offsite team, Basis acted and used all of our client’s same internal and deployment tools, while complying with their security and code review requirements.


Graze is the first true Video Based Social Networking App. Why waste endless time messaging and meeting up to be disappointed? Instead, make your match and spend 5 minutes or less on a Video Chat to find out if you have chemistry and a dynamic worth exploring in person.

Most apps on the market are chat based meaning that after you match, you message. But it’s nearly impossible to determine relationship chemistry through messaging.

Graze is all about making online connections feel natural again using video, to connect people over smiles, not smile emojis.


Aspiration came to us needing additional help on their award-winning iOS app. We served as an onshore development team which worked hand in hand with them to help develop the product and features of their iOS application.

As an online financial firm with a conscience. We created an app that not only let banking customers know their spending habits, send money, make payments, but also identify sustainable spending. The app also donates 10% of revenue to charity.


Toyota/Scion, one of the nation's largest automotive companies with a network of over 1,300 dealers, was challenged with a tight timeline and budget to develop a responsive eLearning tool focused on the training of sales associates on their vehicles, effective sales practices, and regular (or routine?) automotive maintenance.

Basis partnered with Toyota/Scion’s team to fully evaluate their learning tools and content and identify opportunities to enhance the existing content. We created a full eLearning solution, and improved engagement and retention, through gamification and responsive design, and the use of multi-media content (such as video).

The new eLearning solution was leveraged by other parts of Toyota. The system enabled them to review analytics for each dealer, offer rewards/incentives directly to sales associates, and allow dealer owners to better track their sales associates training. The project was completed on time and on budget and Toyota/Scion saw a significant increase in performance and usability.


Our learning management system rewards users for completing tasks with a wide variety of fun, behavior-based learning mechanisms — embedded into your existing site or as a standalone app.

Syllabus helps you meet your business goals by creating engaging courses, with rewards and prizes to motivate your people for growth.

Take control of your learning management system from start to finish— from our user friendly course builder to tracking course completion, issues, and the effectiveness of your training strategy.

Cornell University

As a distinguished leader in education, Cornell University understands the value in staying ahead of the curve and retained Basis to develop a strategy to digitize their marketing efforts to stay connected with the inherently new mobile generation.

Basis implemented custom analytics to audit and assess Cornell communication systems, collateral, and funding funnels. Moreover, we analyzed their user flows, bounce rates, and other key metrics to optimize UX on Cornell’s two largest web properties.

As a result, Cornell was able to automate its Alumni marketing efforts from campaign inception to completion. Cornell raised over $7 million in online giving in one day. We defined the website CRM, CMS, and Analytics to be leveraged for all Cornell properties moving forward.

Columbia University

Teacher’s College at Columbia University reached out to Basis with a prompt to update their admissions website to better target new students and prospects.

Basis applied strategic UI/UX solutions to redesign Teacher’s College’s Desktop, Mobile, and Tablet experiences to make the school’s online presence more compelling to incoming students.